Celebrity weight loss
Celebrities with gastric balloons
It seems that we can’t escape the ‘celebrity culture’ nowadays. There have been a few you’ve probably seen over the last week or so. Well-known faces use their names to advertise all manner of brands from clothing to food to pills and potions. And there’s no doubt that a celebrity endorsement can really broaden the appeal of a brand and improve marketing performance. So why don’t we jump on the bandwagon and use celebrities to promote our gastric balloon?
The honest answer is that we prefer to stay real in our marketing. We understand that real-life stories and case studies are really important when you’re considering whether something could be right for you. Of course, you want to know if it’s worked for others and what you can expect. It’s important to note however that these celebrities are paid (usually quite handsomely!) for their involvement so you won’t always be getting an honest review of the product. Plus if they are also provided with a personal trainer and stylist, the pictures and results they post on Facebook, Instagram and the like are hardly representative of what we normal folk will achieve.
So should you ignore celebrities when they’re promoting weight loss products? Well, that’s up to you of course but do remember that their experience may differ from your own. It goes without saying that the credentials of the company providing the service are more important than the celebrity promoting it.
As the UK’s non-surgical weight loss specialists, you can rest assured that all of our programmes are developed by medical professionals and are continually reviewed to follow the best medical evidence. Our clinical processes are in place to help you achieve the best possible results in the safest way. If you’d like to take a look at some of our case studies, you won’t find any celebrities but you will find people just like you that were looking to lose weight, just like you.
If you’d like to have a chat about the gastric balloon and whether it could work for you, give us a call on 0800 138 9696. We can talk in confidence about what you’re trying to achieve and how we can help you achieve your goals.