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our privacy policy

Gastric Balloon Group, a trading name of GBG Healthcare Ltd is committed to protecting and respecting your privacy. This Policy covers all information we hold about you, how we use it, the conditions under which we may disclose it to others and how we keep it secure. We collect information at different points during our relationship with you for example, when you browse our website, make an enquiry, book a consultation or procedure. We may change this privacy notice from time to time by updating this page. You should check this page from time to time to ensure you are happy with any changes. If you have any questions about this privacy policy or do not agree with it, please contact us by email at

What Information Do We Collect and Why?

Browsing Our Website

If you are just browsing through our web site, reading content and gathering information we will gather and store certain information from your computer, such as which type of browser you are using, how you are accessing our website (e.g. through a mobile phone, etc), how long you spend on certain pages, where you exit and your IP address. The information we gather is not intrusive and we are unable to identify you as an individual or find your email or physical address through it. That data we gather which is personal to you, e.g. IP address, will be retained for 26 months and will then be deleted.
The information is collected through Cookies and you’ll see that most websites, ours included, ask for your permission to use these cookies. You can see our Cookie policy here if you want more detail.

Requesting a quotation or making an enquiry

We will keep your data on file for a period of two years after providing the quotation requested or answering your question. We do this so we can refer back to your quotation and information if you contact us in the future. We will send you information in relation to the quotation and the related services we offer for a period of one year following your request. We will stop sending marketing material after this period unless you have opted to receive it. All marketing material we send you will have an option to opt out of future communications.

If you request that we delete the information we hold on file for you, please see the section below on how to delete your information.

You have booked a Consultation

Should you decide you would like to attend a consultation we will collect further personal and medical information from you in order to help establish your eligibility for the services we offer. The information we collect will be only that which is necessary in this regard. It will include, but is not limited to, your Address, Date of Birth, Height, Weight, BMI, Medical and Mental Health history, weight history and any allergies you suffer from. We share this information with the doctor you will meet for consultation through secure communication channels. We share this information so that doctor can accurately assess your eligibility for treatment.

We will also share your name and address with the hospital or clinic where your consultation is taking place.

When you provide your personal data, including any sensitive personal data, that we require when booking your consultation you are consenting to our privacy policy and consenting for us to securely share this data with the consulting doctor and hospital/clinic. We will maintain your data for a 2 year period following your last communication with GBG Healthcare Ltd or for as long as is required for legal or insurance purposes, whichever is longer. You can request that we delete the data we hold on you at any time. Please see below the process to do this.

You have booked a Procedure

If you are eligible for treatment and wish to proceed our team will book your procedure with your chosen hospital and consultant. When you decide to proceed and pay your deposit you are entering a contract with GBG Healthcare Ltd under which GBG Healthcare Ltd will supply services. Under the terms and conditions, GBG Healthcare Ltd’s Data Protection policies will apply.

The information that you have already supplied as well as the Consultation assessment notes and any other notes relevant to your safe treatment will be shared securely with the hospital where your procedure is taking place.

In addition, we may share certain data with third party suppliers to carry out any additional tests and/or reviews necessary to confirm your eligibility for treatment and to obtain informed consent. Only information necessary to undertake your treatment safely and effectively will be shared.

We will also write to your GP to inform them of the procedure you have are having. We will also send your GP a copy of the discharge letter after your surgery. We may also need to send information to your GP post operatively as necessary in respect of your ongoing treatment. You can request us not to inform your GP.

We will maintain your data for as long as is necessary for legal and insurance purposes given the nature of the procedure undertaken. This is for the protection of both parties.

After your Procedure

Following your procedure, we will contact you as part of your aftercare package to help you optimise the results from your procedure. This is part of the ongoing contractual support you receive from GBG Healthcare Ltd. We will also from time to time send you a newsletter to keep you up to date with our latest products, services and offers.

You can opt out of receiving this information any time after your aftercare has finished. See the section below on deleting your data.


Children under 18 should only use this web site with permission of parents or guardians. We ask that children refrain from submitting any personal information to us. We do not treat patients under the age of 18 in any circumstances. If we receive an enquiry from a minor we will invite them to direct their query to a parent/guardian or to their doctor. In some cases we may provide the contact details for Childline.


We are commited to ensuring that your information is secure. To prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect and only share information this is necessary and in a secure format.

GBG Healthcare Ltd does not sell, rent, loan, trade, or lease any personal information collected at our site, including registration forms or email lists, unless required by law.

If at any point you suspect or become aware of a security incident please forward the communication to us or report the incident by email to:

Opting Out of general and marketing communications

All emails and letters we send you will include an opt out facility. You can request that we cancel future general and marketing communications at any time and we will act on your instruction within 30 days of receipt. Please email should you wish to make such a request.

Links to Other Websites

Our website may contain links to other websites run by other organisations. This privacy policy applies to only our website, so we encourage you to read the privacy statements on the other websites that you visit. We cannot be responsible for the privacy policies and practices of other websites even if you access them through a link from our website.

Also, if you linked to our website from another website, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of the original website.

Rights of Access and Update/ Delete Information

The accuracy of your information is important to us. If you believe any information we hold about you is inaccurate or out of date please email us at:

To request details of the personal information that we hold about you please write to Data Protection, GBG Healthcare Ltd, 11 Highfield Road, Edgbaston, Birmingham, B15 3DU, or email:

If you would like us to delete your data, please email providing your name, address and the email address concerned.

Our Cookie Policy


Our web site uses “cookies” which are small amounts of information stored by your web browser software. In most cases, this information is temporary in nature (called session cookies) and is deleted as soon as you leave the web site. The use of temporary cookies is solely for the purpose of allowing the user to interact with our web site in an effective manner. In a few cases, the web site uses cookies to store information for a longer period than the current session (persistent cookie). By continuing to browse the website you agree to our use of cookies. If you wish to disable the installation of temporary cookies on your device, you can opt out here.

We use remarketing tools with Google, and potentially with other website service providers, to advertise our services online. This means that third-party vendors, including Google, may show our advertisements on sites across the Internet. We may use first-party cookies (such as the Google Analytics cookie) and third party cookies to inform, optimise and serve advertisements based on your previous visits to our website. Your personal data will be used for personalization of ads and cookies may be used for personalized and non-personalized advertising. Read Google’s privacy and terms

How to Contact Us

You can change your mind about the permission you have given us to use your personal information at any time be emailing: or by writing to Data Protection, GBG Healthcare Ltd, 11 Highfield Road, Edgbaston, Birmingham, B15 3DU.

This policy was last updated on 6th June 2022

*GBG Healthcare Ltd trading as Gastric Balloon Group (GBG) and Weight Loss Clinic (WLC).

CQC and accessing data

As we are regulated with the Care Quality Commission (CQC), they may access records and other personal data as part of their governing activity. You can view their Privacy Notice here.